How to Turn Your Webinar into a Lead Generation Tool

Share

In today’s digital age, webinars (or virtual seminars) have become increasingly popular business events. These virtual events are a simple way for businesses to engage a large audience with less effort and setup than traditional seminars.

While they provide a range of benefits to businesses and attendees alike, webinars can also be powerful lead-generation tools.

Here are a few ways to turn your webinar into a lead-generation tool.

How to Generate Quality Leads from Your Next Webinar

Choose the Right Outlet

When planning a webinar, it’s important to choose an outlet based on the type of leads you are looking for. For example, if your business is looking to grow existing clients, then a client webinar about new services makes the most sense.

By choosing the right outlet, you’ll be able to better position your business to attract the kind of leads you want.

Create Relevant Content

Once you’ve selected an outlet, it’s important to thoroughly explore what’s happening in your audience’s world. This will give you insight into their pain points which will help you create webinar content that will be useful to them.

If you focus on content that is useful for your audience, you’re more likely to attract quality leads that will also be interested in what your business has to offer.

Leverage the Data

Webinars can provide you with a lot of data about your attendees that can be used by your marketing and sales team to identify quality leads. Registration data will tell you basic details like a job title. But webinars also give behavioral data; highly engaged attendees are highly interested leads.

Looking at the data will help you determine who is worth pursuing and how to prioritize them.

Market to Them After the Webinar

Marketing after the webinar is just as important as marketing before it (if not more important). It’s unlikely that every “hot” lead will immediately contact you after a webinar. Additionally, some registered people may not even attend the event, but you still have their contact information.

Touching base with leads after the webinar will help keep them engaged and your business top of mind.

Be Intentional

Every touchpoint matters, and a webinar is a great touchpoint to engage a large audience. A few small, intentional steps can help your business turn your next webinar into a quality lead-generation tool.

Have questions about webinars or how to cultivate quality leads? Contact us; our team of marketing experts is here to help.