Data privacy is quickly becoming a hot topic in the business world. Website and app users want to know what they share and what happens with that data. In March 2021, Virginia became the latest U.S. state to pass a data privacy law. This law, the Virginia Consumer Data Protection Act (VCDPA), went into effect on January 1, 2023, and has several requirements for businesses with website and/or app users in Virginia.

Websites are ever-evolving entities that should shift with businesses as they grow. Knowing when it’s time to redesign your website is integral to successful digital marketing. Here are a few key signs that it may be time to redesign your website.

While there are many debates about whether there will be a recession or when it will start, it’s evident that we are in an economic downturn. During a recession, the initial reaction is to dial back on your marketing. However, doing so is short-sighted.

The business landscape has changed dramatically over the last three years. The new normal for businesses is vastly different from the normal of 2019. Here’s an overview of six marketing trends predicted to benefit B2B businesses in 2023.