Meet ANA•LITK: Communicate By Design X Renames as ANA•LITK
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STERLING, VA, July 11, 2022—Communicate By Design X (cbd-x) announced today that they are changing their name to ANA•LITK. This change comes in response to the recent rise in popularity of CBD products, which the company does not offer.
After the company began receiving several phone calls asking about “special brownies and gummies,” they felt it was time to distinguish their brand as separate from the cannabis industry to prevent any further confusion.
“While the cannabis industry has been revolutionary in helping a lot of people, we’re not a part of it,” said CEO Asim Shaikh. “Like the cannabis industry, we help people, but we do it by identifying and tackling marketing and branding challenges. Hence, we had to change our name. We changed it to ana•litk because of how it communicated the unique way that we approach those marketing and branding challenges.”
In 2014 the company rebranded from Communicate By Design to cbd-x. The company explained that the original plan was to change the company name, but research showed it had too much value. Instead, it was shortened to the acronym their clients and peers used, CBD. The x was added to reflect the data-driven process used to multiply results for their clients. For several years, this was fine. It was easier to say than the full name, and it allowed the company to keep the equity that the brand had built over the years. However, as interest in cannabis products grew in popularity, the company explained that they were often confused with CBD products. Leadership knew it would only get worse over time.
In 2020, cbd-x decided it was time for a new name and got to work brainstorming. The company, which provides goals-driven strategic marketing and branding services for clients, decided it was time to take its own advice and point its expertise inward.
After two years of work, the company is formally renaming to ana•litk. The company is still the same organization with the same values but now with a name that reflects who they are.
ANA•LITK
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