When to Post Your Open Positions for Maximum Impact
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A job posting is one of the first ways candidates interact with you, and in the competitive world of recruiting, timing is everything. Understanding the key factors at play can help you hit the bullseye and land the best talent for your organization. So, the timing of when you post a job can significantly impact the quality and quantity of applicants you attract.
Here are a few factors that influence your job postings and best practices to maximize their visibility.
Factors that Influence Your Job Posting Visibility
Day of the Week
Best Practice: Generally, Monday & Tuesday are the best days to post jobs.
Posting your jobs earlier in the week can help ensure an engaged audience sees them and expedites the application process.
We’d all like to think we’re 100% productive and engaged all five days of the work week, but for most people, that’s just not true. This is also true for those who are job hunting. By Friday, they are burned out and ready for the weekend. This means that anything they see on Friday is useless.
Time of Day
Best Practice: 8 am–10 am is the ideal time window to post a new job.
To avoid getting lost in the late-night noise or early-morning brain fog, you’ll want to post your job listings mid-morning, usually between the hours of 8 am and 10 am.
While there are some exceptions (we see you, night owls), the average person is most focused in the morning. While we turn our brains on in the morning, we all need that first cup of coffee to get us moving.
Time of Year
Best Practice: Avoid posting jobs during the summer or holiday season.
Most people take time off during the summer and around the holidays. This means they’re probably away from their computers. As a general rule of thumb, avoid posting open positions during the summer or holiday season if possible.
These days, people leave jobs at the drop of a hat, which means there’s always someone looking for an open position. While this is true, there are certain times of the year when people are less likely to be actively searching for a new job, and these tend to center around vacations.
Hitting the Bullseye
At the end of the day, these “rules” don’t apply to every job and every candidate. There will always be exceptions to these guidelines, which is why it’s so important to understand who your ideal candidate is.
Unsure about who your ideal candidate is or how to reach them? Our recruitment marketing checklist can help you take the first step. Click here to view the checklist.