The Great Debate of Recruiting: HR vs. Sales vs. Marketing

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The quest for top talent is fiercely competitive, and when it comes to recruiting, three key players often step into the arena: HR, Sales, and Marketing. But who should the responsibility fall on?

Here is a breakdown of the role your HR, Sales, and Marketing teams play in recruiting and who should be responsible for what.

HR vs. Sales Vs. Marketing

Human Resources

Role: The Foundation Builder

Think of HR as the architects of the talent acquisition ecosystem. They lay the groundwork for a successful transition. Their expertise lies in assessing skills, compliance and fostering a positive employer brand alongside the marketing team.

Responsibilities

HR is responsible for crafting compelling job descriptions, navigating legal compliance, and ensuring a smooth onboarding experience.

Sales

Role: The Prospecting Powerhouse

Your sales team are the charismatic closers. Their relentless pursuit, persuasive communication, and deep understanding of specific sales roles help them identify and woo the perfect fit.

Responsibilities

The sales team’s responsible for selling the “company dream” directly to top candidates. They should also be working closely with the marketing department to understand the company’s unique employer brand and communicate it effectively.

Marketing

Role: The Captain

When it comes to recruiting, your marketing team is behind the wheel. They not only chart the course with a strategy but also deploy all the elements the Sales and HR teams need to do their jobs effectively.

Responsibilities

The Marketing Team is responsible for creating your recruitment marketing strategy and telling your employer brand story to your audience. They are also responsible for executing projects to carry out that recruitment marketing strategy.

Working Together

The truth is, neither HR, Sales, nor Marketing holds the sole dominion over recruiting. It’s a delicate dance of collaboration, where all three teams share ownership and work in tandem alongside each other to achieve hiring success.

Instead of a winner-take-all mentality, embracing joint ownership between HR, Sales, and Marketing can revolutionize your recruiting game. By combining their expertise, they can attract and hire the right talent faster and more effectively.

Have questions about recruiting or how to build your employer brand successfully? Our team of recruitment marketing experts can help. Contact us.